Matthew A. Gilbert, MBA - UCSB Extension Class Resource Website

	UCSB Extension Class Resource Website Instructor: Matthew A. Gilbert, MBA

BUSAD X409.25 — Marketing Research & Strategic Applications — Summer 2010

Administrative Materials	Class Syllabus (PDF) Course Description (UCSB Extension) Course Book: Strategic Market Research (Beall)

Websites and Blogs	Merchants of Cool Resource Website (PBS)

Articles and Reference	American Marketing Association Microsoft Word® APA Templates Marketing Research Association Market Research Bulletin Market Research World Market Researchers on Twitter Merchants of Cool Pew Research Center Pew Internet & American Life Project Quirk's Marketing Research Review Research Magazine

PowerPoint Presentations	Beall - Chapter 1: What’s Wrong with Traditional Market Research? (PPT or PDF) Beall - Chapter 2: The Strategic-Question Approach to Market Research (PPT or PDF) Beall - Chapter 3: Choosing the Right Method (PPT or PDF)



BUSAD X409.47 — Buying Behavior —Summer 2010

Administrative Materials	Class Syllabus (PDF) Final Presentation Topics (PDF) Course Description (UCSB Extension) Course Books: Buyology (Linderman) & The New Rules of Marketing and PR (Scott)

Websites and Blog	The Persuaders Website (PBS)

Articles and Reference	American Marketing Association Know This (Marketing Reference) Maslow's Hierarchy of Needs (PNG Image) Maxed Out Movie Microsoft Word® APA Te mplates The Consumerist The Persuaders

PowerPoint Presentations	Week 1: Consumer Behavior (PPT) or (PDF) Week 2: Organizational Markets (PPT) or (PDF)

© Matthew A. Gilbert, MBA • Generative Learning Group • University of California, Santa Barbara • University of California, Santa Barbara Extension