UCSB Extension - Class Resource Website
Instructor: Matthew A. Gilbert -
mgilbert@generative.com
BUSAD.X409.47 - Buying Behavior - Winter 2008
Administrative Materials
Class Syllabus (Revised January 25, 2008)
Course Book:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Websites and Blog
Doctorious: Matthew A. Gilbert's Blog
Week 2: Merchants of Cool Website
Instructor Presentations
Week 2: Analyzing Consumer Behavior (PowerPoint)
Week 2: Maslow's Hierarchy of Needs (PNG Image)
Student Presentations
Greta Hauser and Rabea Frowein - Blogs (PPT)
Helen Hewett - Social Networking Sites (PPT)
Lori Orlandella - The New News Cycle (PPT)
Robin Sharpe - Search Engine Marketing (PPT)
Miscellaneous Resources
Microsoft Word® APA Templates
©
Matthew A. Gilbert
•
Generative Learning Group
•
University of California, Santa Barbara
•
University of California, Santa Barbara Extension