UCSB Extension: Resource Website

UCSB Extension Class Resource Website

Instructor: Matthew A. Gilbert, MBA
   BUSAD X409.25 — Marketing Research & Strategic Applications — Summer 2010
   Administrative Materials
   Websites and Blogs
   Articles and Reference
   PowerPoint Presentations
  • Beall - Chapter 1: What’s Wrong with Traditional Market Research? (PPT or PDF)
  • Beall - Chapter 2: The Strategic-Question Approach to Market Research (PPT or PDF)
  • Beall - Chapter 3: Choosing the Right Method (PPT or PDF)
   
   BUSAD X409.47 — Buying Behavior —Summer 2010
   Administrative Materials
   Websites and Blog
   Articles and Reference
   PowerPoint Presentations
  • Week 1: Consumer Behavior (PPT) or (PDF)
  • Week 2: Organizational Markets (PPT) or (PDF)