UCSB Extension - Class Resource Website

	UCSB Extension - Class Resource Website Instructor: Matthew A. Gilbert - mgilbert@generative.com

BUSAD.X409.47 - Buying Behavior - Winter 2008

Administrative Materials	Class Syllabus (Revised January 25, 2008) Course Book: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Websites and Blog	Doctorious: Matthew A. Gilbert's Blog Week 2: Merchants of Cool Website

Instructor Presentations	Week 2: Analyzing Consumer Behavior (PowerPoint) Week 2: Maslow's Hierarchy of Needs (PNG Image)

Student Presentations	Greta Hauser and Rabea Frowein - Blogs (PPT) Helen Hewett - Social Networking Sites (PPT) Lori Orlandella - The New News Cycle (PPT) Robin Sharpe - Search Engine Marketing (PPT)

Miscellaneous Resources	Microsoft Word® APA Templates

© Matthew A. Gilbert • Generative Learning Group • University of California, Santa Barbara • University of California, Santa Barbara Extension