Resources for Matthew A. Gilbert, MBA's UCSB Extension Classes



BUSAD X401.30 — Principles and Practice of Public Relations — Summer 2011

Admin	Class Syllabus (SlideShare)

Resources & References	Conversations in Public Relations Flacklist Help A Reporter Out (HARO) Institute for Public Relations National Communication Association (NCA) Odwyer PR & Marketing Communications News Peter Shankman Pitch Engine (Press Release Distribution) Public Relations Society of America (PRSA) Public Relations Society of America, L.A. (PRSALA) Public Relations Student Society of America (PRSSA) Project Censored PR.com PR Newswire (Press Release Distribution) PR Watch PR Web (Press Release Distribution) PR Week Ragan's PR Daily Newsletter South by Southwest Festival (SXSW)

BUSAD X409.25 — Marketing Research & Strategic Applications — Winter 2012

Admin	Class Syllabus Course Books: Strategic Market Research (Beall) Questionnaire Design (Brace)

Resources & References	Market Research Bulletin Market Research World Market Researchers on Twitter Merchants of Cool Pew Research Center Pew Internet & American Life Project Quirk's Marketing Research Review Research Magazine

Presentations	Marketing, 8th Edition (Roger A. Kerin, PhD) Marketing Research Strategic Market Research, 1st Edition (Anne Beall, PhD) Chapter 1: What’s Wrong with Traditional Market Research? (PowerPoint) Chapter 2: The Strategic-Question Approach to Market Research (PowerPoint) Chapter 3: Choosing the Right Method (PowerPoint) Chapter 4: Obtaining the Depth Required for Insight (PowerPoint) Chapter 5: Reading the Hidden Communications of Research Respondents (PowerPoint) Chapter 6: Getting to the Heart of Respondent’s Emotions (PowerPoint) Chapter 7: Analyzing Numeric Data to Determine What Drives Markets (PowerPoint) Chapter 8: Interpreting Results and Going Beyond the Data (TBD) Chapter 9: Common Pitfalls in Marketing Research (TBD) Guest Speaker Michael A. Meczka of Meczka Marketing/Research/Consulting, Inc. (PowerPoint)

BUSAD X409.47 — Buying Behavior —Winter 2012

Admin	Class Syllabus (SlideShare) Class Google Group

Resources & References	The Consumerist The Persuaders The Psychology of Persuasion 15 Ways Supermarkets Trick You Into Spending More Money Barry Schwartz: The paradox of choice (YouTube) Dan Ariely: We're All Predictably Irrational (YouTube) Malcolm Gladwell: What we can learn from spaghetti sauce (YouTube)

BUSAD X409.65 — Principles of Marketing — Spring 2012

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Resources & References	American Marketing Association Know This (Marketing Reference)

XLRN 861.6 — Student Leadership Development — Summer 2012

Admin	Class Syllabus (SlideShare)

Resources & References	David Logan: Tribal leadership (YouTube) Daniel Pink: The surprising science of motivation (YouTube) Itay Talgam: Lead like the great conductors (YouTube) John Wooden: Coaching for people, not points (YouTube) Seth Godin: The tribes we lead (YouTube) S. Sandberg: Why we have too few women leaders (YouTube) Simon Sinek: How great leaders inspire action (YouTube) Stanley McChrystal: Listen, learn ... then lead (YouTube) Tony Robbins: Why we do what we do, and how we can do it better (YouTube) Jason Prystowsky, MD: A Day in the Life of Doctors Without Borders in South Sudan (YouTube)
© February 1, 2012 Matthew A. Gilbert, MBA • UC Santa Barbara • UCSB Extension